Matt Mckay: 0:57

Welcome back to another lecture-fying episode of the Business Bites Social Media Uncovered Podcast, where we dive deep into the digital world, bringing you the insights, strategies and stories that shape the social media landscape today. And speaking of stories, our guest is someone that crafts narratives that not only captivate but also convert. She's a maestro of emerging compassion with connection and transforming customers into die-hard fans with a unique blend of marketing magic From the Airways of Breakfast Radio in 2016 to the competitive arena of recruitment and sales in 2019, she's a dynamo who's always been at the heart of where communication meets community. In 2020, she had missed a world of pivoting faster than ever. She launched a Dash social media marketing as a beacon for businesses navigating the digital domain, and now, in 2024, she's staring the ship to the fresh perspective which brings in her innovation vision or innovative vision and boundless passion for storytelling in you, exciting horizons. Welcome to the podcast.

Stevie Lee : 1:52

What an intro. Who Time for a quick word? Oh, my goodness how do you do foremost.

Matt Mckay: 1:59

No, not a problem at all. So what I like kind of getting started with is kind of introducing yourself to my audience. Obviously your audience knows you, and then what we'll do is we'll dive into some questions, to kind of dive into all of that information Because realistically, when we were doing the research it was crazy to think how much you've actually done in considering, I guess, in a short amount of time, and then really just build into some social media kind of nuggets of wisdom that you can bring onto it. Because I feel like all of the stuff you have done I guess is lead up to what you're doing and some stories around there as well. So I guess give an intro of how you felt the last couple of years, especially going through all of the lockdowns and stuff like that. That's always an interesting topic to cover with other people, and then I'll kind of get into some stories.

Stevie Lee : 2:50

Yeah, sounds good. So, like you said, I have always had a marketing radio background. I've started off modeling and acting and that's sort of what put me through to that presenting side of things. My mum actually is as well, so I've been living in Sydney for 15 years. That's sort of where I got into everything. And then my mum hasn't been as good, so I've moved from to take care of her, so it sort of got into that space.

Stevie Lee : 3:13

I went straight into breakfast radio here. I was on the radio for a couple of years here and it just wasn't. It was I'm not becoming negative or anything like that it was just sort of a moment for me that I was going through some stuff with my co-host and I sort of had to make a decision then and there that whether or not this is gonna actually be for me. And it was such a disconnect that I had to think about okay, I've only ever known me, I've only ever known this. So who am I and what's my identity now around this space of having to make towns all work for me?

Stevie Lee : 3:46

So I sort of went to America for full arts, tried to figure out who I was again and had some great fun down in the South. It was some, you know, reconnected with music and tried to really figure out what's important to me and the most most important thing for me is to help other people and I think for me that's sort of where it let down. So when the pandemic hit I was actually working in the strategic HR role. I've got a big belief in not doing anything at the same way twice, if that makes sense. So generally, most HR videos. Actually, new Zealand doesn't really great. You know New Zealand air, you know what do they call it the you know the it's a New Zealand.

Stevie Lee : 4:21

Yeah, new Zealand I love all that stuff when things should be so boring and should be so, you know, straight down the line they've taken a fun and comical approach and it just connects to an audience on a further level. So that's ultimately what I was trying to do when I was working in that strategic HR how could we break in some of the more fun and elements into a HR perspective. And that really led me down into I'm trying to figure out different ways to connect with people through different sort of genre is it that makes sense? Different types of industries, and when COVID hit I realized so many people obviously turning to themselves to online and had no idea, really on a small business perspective, how to connect with people. And when I first started the Dash Dash consulting Dash for me meant that so when you're first born, you've got your like the life, your birthday, then when you die you've got that date and that's the Dash was in between so that meant life.

Matt Mckay: 5:12

That makes sense.

Stevie Lee : 5:13

Dash, consulting more about how, like the life that I could bring to somebody's business, and I found that first time, the first time I ever doing business on my own it was a big, lonely curve and I felt a lot of the times there was such a disconnect between not everyday businesses and people with their marketing Like I couldn't quite figure out a way to articulate actually if you do something now, you're not gonna see the results for three months, if that makes sense. So trying to educate people around that especially within such a trying time of COVID where it was everybody needed money and everybody was freaking out I felt like it was potentially even more of a hindrance. So I stepped back from it for a bit. I then went on to working for a engender property group. So I did some strategic marketing and sales for that there are massive big developed my company here in Townsville and I just left them this time last year, left them and I worked for the Townsville Chamber of Commerce for about six weeks.

Stevie Lee : 6:06

So we got the short stint Because within that time I sort of my family needs to come first. I can't be working weekends. I wanna have to work for myself if that makes sense. So yeah, I did a small stint at the Townsville Chamber of Commerce and realized that it's not so much that I could do the information for. I wanna empower other businesses with the tools on how they can connect with their audience that make money, and that's what sort of led me down this now path to the fresh perspective.

Stevie Lee : 6:30

So I'm more about giving the tools to people because ultimately we're the captain of our own soul. If that makes sense, if we can make the right decisions for our family and make the right decisions for our business and be educated enough within that, it's gonna all lie for you. You know what I mean. So for you and your business, I can't make those decisions for you. I can give you the tools for you, and whether what you do with that is up to you. That's sort of where I'm at. I'm working as a receptionist nine to five at the moment. Secretly love that so I can put all my information into the fresh perspective. Yeah, that's a long-winded way. Can't talk, can't talk. So I apologize. I'm on the floor of thoughts. You know a short, say four and a half hour of years of what's led me to here now.

Matt Mckay: 7:13

Yeah, I mean it's a crazy story because, realistically, like, you've gone through some challenges that I would probably put into category of stopping a lot of people in their path, feeling like they have to be in this four-wall perspective, and you might have ventured out and had some interruptions in terms of, like you said, about your agency and stuff like that, and you've made the decision.

Matt Mckay: 7:33

I feel like one of the, I guess, pinnacle moments for you, I guess, is that decision to go. But, yeah, I definitely can steer my energy towards something that's more meaningful and I think your underlining or underpin of what you were doing has always been the same. So, in terms of every single time you've done something, you've always had that same energy into it and that's honestly. When I came across your profile and I reached out, I feel like it was crazy to me to look at what you were saying and how powerful you were saying it, and then the small amount of, I guess, following that you had, and then I was like this I have to get this person on a podcast. No, because this is the thing that I feel like hopefully people will get across from this episode is that your social following doesn't necessarily correlate with the message that you're saying.

Stevie Lee : 8:20

And.

Matt Mckay: 8:20

I think TikTok is a great platform of explaining that you don't need to have these hundreds of thousands of followers anymore in order to get your point across and to build a business like you're building at the moment. So I guess, if we go back a bit to your kind of breakfast radio announcing days, I feel like people can relate from maybe taking bits of what they're doing currently and how they can found that into, let's say, their own pathway in terms of their own business. So, in terms of your Stepping away from that, what do you feel like helped from that area of you being a breakfast radio host to what you can, I guess, transition into social media now?

Stevie Lee : 9:02

Well, I think the biggest thing for me stepping away from that. I always thought that was going to be my life and just because you think you're on the right path and you like help and this is what it needs to be, having that taken away from me, or stepping away from it to a certain extent, was the biggest blessing and I would not be on the path that I am now. So I think for me that was a bit less that I took away from working there because I thought this is what I have to be and I had to reinvent myself. So it's almost like failing forwards. How can I approve that? But I think the biggest thing for me that I noticed on the radio.

Stevie Lee : 9:33

So the radio is very. People talk to you. You talk all day. So everybody who trains in is going to listen to you. So they know you. You have no idea who they are and they think they know everything about your life. They know because you're going to become a friend, you become a trusted listener or you become a trusted person. You hear and you're driving to work. So it became the biggest thing I've ever created.

Stevie Lee : 9:54

It was basically people are so dying to connect. They want to get to know you. In a world right now where we are, like I said, dying to connect, we are doing it through a computer so much as opposed to face to face. So that lesson for me was really about connecting and understanding that, on a fundamental level, we are all the same. We all want to feel valued, we all want to feel heard, we all want to make a better life for ourselves and our family on a fundamental stage. And how do we? Is, how we package it, completely different, if that makes sense. So for me, I think getting out there talking to people if you've got a business is so instrumental. Yes, it's great to make a phone call and yes, it's great to jump on to Tik Tok or a podcast and all those sorts of things. And that face to face connection is so powerful because you can see body language, you can see inflections you can, you can hear tones of voice and I think for me that has been a biggest thing. You can see some of these passion when they're there and you're talking with them and getting out of your mind.

Stevie Lee : 10:51

And I know it's scary, because I had to really practice, especially when I had people coming up to me all the time because, like I said, they thought that they knew me because they were listening to me every morning on the way to work and this is the first time I'm meeting you and my social anxiety would go through the roof and I had to really practice putting that into place, going to talk to strangers. So now when I go to the grocery stores I go to like we'll work or we'll chat to the checkout person and all of a sudden I know that they love machine and possible in there and their daughters do it. You know what I mean. Like you start going down these different avenues of putting small practices into place every day, the other things that scare you and yet that would be the biggest lesson is connect with your audience, connection to your customers, connect with them on a human level Because ultimately that's what you know, that's what connects us is because you know that we bleed the same way, we have the same fears, we have the same love we have.

Stevie Lee : 11:35

We have so many different elements of us that connect us. It's about fine and the right one, that person, yeah.

Matt Mckay: 11:41

Yeah, I feel like that. That can. That can relate to a lot of, I guess, people that are starting off trying to create content, whether it's through digital marketing or kind of try creating a path for themselves. I feel like they feel like they have to almost copy people that are doing more than them. So like, let's say so they go, they go to across to 100,000 view video and they're going to take every single part of that video and say, if I can replicate that and use my own things, I'm going to get the same views.

Matt Mckay: 13:00

But I feel like you hit the nail on the head when you said like it's about connection and it's about that human interaction. So the way that you can imagine creating that connection through a phone, through social media, is the actual underlining or the underpin of why those videos do well, and I feel like I guess that's why your audience reacts the way they do with you, because I notice the one thing with you is that you get tremendous amount of comments, so you get a lot of people engaging with your content in a short amount of time, which means to me is an indication that people resonate with what you're saying and they feel like they can go into the comment section because I'm completely brand new to TikTok, so somebody is thinking that this is easy for me.

Stevie Lee : 13:40

It's fucking not, if I can swear on here, it's really, really not. I have to show up every day and practice and I have a I have like a mild anxiety every time I have to do the video and I'm still learning on it every day. So it is really difficult for people.

Matt Mckay: 13:55

Yeah, and that doesn't. I don't think that ever goes away. I feel like you know, I think I started in 2015 creating content in a time where it would be more like it would be more out of this world to see a celebrity walk down the road than someone talking to themselves on a camera, and I feel like people kind of don't connect with what. The idea around that was that if you put yourself in uncomfortable positions enough or as many times as you can, that uncomfortableness will become comfortable and therefore you're starting to elevate.

Stevie Lee : 14:27

Yeah, how did you say, how did you sort of sort of add yourself up to like 2015 was like ages ago. Like you know, that would have been ages ago. How did you sort of build?

Matt Mckay: 14:37

those are the days where you could. You could get like five cent leads, or you can create Facebook advertising, because no one knew what it was.

Matt Mckay: 14:44

And I think for me, like I've always been like this across the board, is that the only way that I can generate connection or clients whether it's in different industries or not was putting as many pieces of content out there as possible, and I couldn't at that time afford to get a marketing agency or a videographer or anything like that, so I had everything at my disposal. It was just me stopping me, and the more times I could create a pattern, interrupt, which is effectively getting someone to stop scrolling or stop in their footsteps and try and figure out what this person's doing, I could get my point across. So I feel like people coming back to the point. It never becomes easy. I just feel like people. It becomes normal, like that whole uncomfortable becomes comfortable.

Matt Mckay: 15:27

What's the next uncomfortable part that we can move to? And that's always, I guess, scary when you've kind of done a majority of the uncomfortable bits is like you know what's next, am I going to get on a live stage or am I going to you know whatever? But I think the whole combination of what you're doing currently like you know your live streaming and and I think that's going to be massive for a lot of people is that the more you can do that feels natural for you, the better you're going to be, and I think people forget that the end point of that video the viral video that they want is actually has to start with what makes you comfortable, because when you're comfortable, you tell people what you actually want to do and you tell them what your point of difference is, and I guess, come on to that.

Stevie Lee : 16:09

I think it's really important to recognize yes, it's to be comfortable, but also to lean into who you are, because, like you said, you might be able to get the other video exactly what they've done, but the netting and be able to do it exactly the way you do it and what your personality brings to, to that video is going to set your part.

Matt Mckay: 16:24

Yeah 100% agree more. So I guess, coming back to that uncomfortable position, I feel like coming to your social media agency, social, that consulting business that you formed, I feel like you made a decision in a time where people were just not making decisions you know that all of this stuff came out.

Matt Mckay: 16:44

We got told what to do. We only had a certain amount of time. It's so far in the distance now. I think people forget that anxiety. I think people you know you feel like the anxiety about not posting social media, the anxiety about you had a traditional job for so long 20 plus years and all of a sudden, these doors are closing. So I feel like you making the decision to launch something in that time frame, although you've mentioned about the reasonings behind it. I feel like also, though, that the what was your determination around that? And I guess, in a time where everyone wasn't making decisions, what made you make that decision?

Stevie Lee : 17:19

Well, I think for me during that time yes, it was very confronting, as it was for everybody else I was just scared, I had no idea and my mom's a high risk person, so I was already amped up and freaking out. But I think the one thing that I've learned over the years, particularly being in sales and marketing, is where the eyeballs go, is where you should go as business. That makes sense. And I remember saying I will never forget and I should have done something that I was joking with my boss at the time. I was like fuck this, this is the time now to start selling my feet online. And I was like I understand that the strip flow like the things that you think are gross. They're the ones that sell the most amount of money If you don't. There's some bankers out there that's like they're straight 180, but they're doing the creepier shit. So I said to my boss at the time I hate childbirth. I was like man, like right now, because everybody's at home on their phones, everybody's stuck at home. I was like not only is probably called hub going up through the fucking roof, but I'm like this is the time now for all the fetishes If you're missing a leg or missing some fingers and get some toes up there, you could make a knit. And then it was.

Stevie Lee : 18:17

Stemmy came out longer after that and he sent it to me and was like you were fucking right. Like holy shit, something as simple as selling your feet online is now making loads of amounts of money. I was like why didn't I do it? So as much as that was not that I'm money motivated we all are to a certain extent but it's almost like trusting your gut enough. But I think for me it's very much where the eyes are going, where the attention is going. Like when TikTok first came out, it was like that's what everybody was talking about. That's where all the eyes are going, that's where social media my business is near to get where the eyes are going, if that makes sense. So that's sort of what made me want to because, like my innate, what I value is kindness and integrity and helping people. That is just something within my nature. So that was probably the catalyst as to why I started the business, because we see friends that own small businesses.

Stevie Lee : 19:05

I live in a small town, smaller than most ISIS townsals, tiny, that I had small friends that are owning small businesses that were struggling, were really, really struggling, and it was almost, instead of going unlucky, it was almost like how was I? How can I help my community? How can I help the people around me to empower them? And that's sort of where it went down.

Stevie Lee : 19:24

And then I think it was just. It just wasn't right for me because I get so invested. I want to help you so badly. So it was almost like I felt like I was letting them down and they weren't understanding that and trying to explain that you might put a piece of content out today, but you're not going to see the effects of that for close to three months. Like you need to be consistent to show up and you need to do all these sorts of things. And when you're so stressed as a small business owner, trying to be the finance, you're trying to be the marketing guru, you're trying to be customer service, that's the last thing you really want to worry about. You just want to see results now.

Stevie Lee : 19:52

So it was almost like it was bogging me down so much that I couldn't contain doing it for people. But again, it was that motivation of how do I help the people around me that I can visually see are struggling and I know within my like what I am like. How Facebook started, how TikTok, how Instagram all started, it was where the eyes and what everybody was doing is where the business should flow. So once TikTok, potentially may not my version beside that on the live, if that ever ceases to exist. What's going to be the next part? I want to sort of get on top of it while the algorithms are working properly, and how can you get your business uniquely in front of other people?

Matt Mckay: 20:30

So that sort of was my motivation.

Stevie Lee : 20:32

And that's sort of where it came from. Like I just wanted to help friends out with small businesses and going. What can I do? What skill sets inwards? What can I do to bring and help them?

Matt Mckay: 20:40

Yeah, and what do you? What do you think stops businesses pivoting quickly, like it's always? It's always fascinated me around how these platforms come out. They're clearly generating eyes. Those eyes are clearly on this specific platform, but they take so long to pivot and I guess because you've been in those businesses that are large like you talked about and you're working in them, I guess you've got an insight. You don't have to say what business it is and who said it, but what's interesting about I've always intrigued myself around this is like they take so long to pivot.

Matt Mckay: 21:12

By the time they pivot, all of those eyes have moved on to the next thing and I feel like it's either because HR might be telling them it's too much of a risk, or social media people that run that specific organization is telling them that actually it's just a fad and you shouldn't spend your marketing budget or time on there. You know we're we're running ads through my agency. That is the cheapest it's ever been since, like 2015 on TikTok, which shows me that clearly people are resonating with them and what. What's happening with those, whether it's followers, sales or whatever a genuine connections. They're not just one or done buyers. They're coming back for more. They're reaching out to the owners. So I was just interested to see what your perspective was on why you feel like these businesses take so long to pivot.

Stevie Lee : 21:55

I honestly feel like it's fear. Generally us as human beings, we either make decisions based on love or based on fear. It's when you're so invested in a company and you're own that company, etc. They generally sometimes what happens if it fails? I think as a culture and as a society, everybody thinks that failing is a bad thing. There is so much in the failure, so much beauty in the ugly, because you learn so much. Yeah, you might pivot and try it. It doesn't work. What the fuck happens if it does work and it's amazing and it wouldn't want to do for your business. Even if it doesn't work, it's a lesson. You'll know next time what you did wrong or how you can adjust it.

Stevie Lee : 22:29

I generally think most businesses are so afraid to step out of their comfort zone and that could be completely wrong. With the ones I've worked with previously, even trying to explain it in a polite way without coming out like an asshole but it's even the recruitment videos. When I was trying to explain different ways of doing that, they're like well, we can't do that. It's an recruitment video and this is what's always done through all the other sectors of other businesses. I've always done the standard oh, come on, work for us, like they do, what they all mimic what other companies are doing. I wouldn't that be just amazing to step out of the comfort zone and do something different and resonate on an emotional level with your customers that they're like, holy shit, I want to work there, or whatever it may be Like.

Stevie Lee : 23:09

I don't know if you've seen the DAL sketches from DAL itself.

Stevie Lee : 23:12

They're the really great campaign through those guys where they've got a sketch artist, a type of sketches in here, but they have these women that walk through the door and they've got one lady and all they're told is you need to pay attention to the woman in front of you and they basically go into this room. There's no mirrors and they're asked to explain to a sketch artist who can't see them, to describe themselves and then describe the lady behind them. And then when they show the images of these two sketches to them, like when they describe themselves, they're so much harder on themselves and they look sad and all that sort of stuff. But when the stranger describes them, they're happy, vibrant, open people and the descriptions are so different. And it's not even selling general DAL products but it's talking about, like, the beauty within women that we, like you, know those innate parts of where we're out in securities and how we view ourselves. It speaks to that part of us. And that's all of a sudden they've connected and selling soaps.

Stevie Lee : 24:07

That that's all I buy now is DAL because of that Like so the fear of being different and stepping out of the comfort zone, I think generally, is what and every right to be. I don't know everybody's circumstances, but I think the fear of you know what if I do something different and this doesn't work. If you're a business scientist to a certain extent, instead of going you know, fuck it. Let's be different, let's be out of the box, let's be weird, let's try something completely left field and if it works, it works. If it doesn't, let's take bits and pieces. What did work? That makes sense.

Matt Mckay: 24:36

Yeah, and the crazy thing of that whole entire campaign was not one of it was selling anything. They just literally allowed the individual to connect to which persona they were, and I have this conversation all the time about. You don't need to sell the first time someone sees you Like you will know this from the TikTok for you page is set up in the algorithms. Now, the algorithm is audience right. The algorithm isn't some mechanical thing. It's based on what users want to see. So therefore, like they don't want to see something that they have to spend money on or they have to buy, and they don't want to be told that they have to buy this product in order to get X result, they want to be connecting to that individual that they represent or they intrinsically or, you know, internally connect with, without verbalising it, because I think a lot of people in that campaign would have been sitting at home with their family or their loved ones on the couch, not allowing people to realise that, but they were that, either one or two or one of those two people 100.

Stevie Lee : 25:34

And how I feel like it's yeah, sorry to cut you off again, buddy, it's crazy, but I think, like you said, because it speaks again to who we are and at least came up with, like when I was watching that, like how do I look at myself? So I look at them in the mirror and I just want to go fuck and look, you've got this wrinkle, you've got that, you know you're old and now you know what you used to be, and those sort of truths that we speak to ourselves, like that's what that campaign was about, like you're beautiful, like that's what they're trying to say. How you see yourself is how the rest of the world sees you. You are beautiful, it doesn't matter what it is. And that message, that emotional connection, is, I think, so powerful. And they're not selling product.

Matt Mckay: 26:11

Exactly like you said Exactly and I think they're grabbing so much, I guess, attention from doing that. I feel like people think attention has to be this whole big vibrant thing, but really it's just trying to connect with that individual, that unique, I guess, selling point with that individual, that person's persona. Everyone's got some sort of buying persona, whether they admit it or they don't, so they're going to react a certain way to certain content. So I guess that that's an interesting way of reverting into your social media. I guess strategy coming into the fresh perspective this year, what do you think? I guess, in a crowded market space, I feel like, although I know digital marketing inside out, I feel like every single other person although my four U pages probably structured that way is digital marketing Right, like I know a lot of people in New Zealand, australia, I feel like, hopefully I'm correct in this, but I feel like we have quite a dominant culture in New Zealand Australia for digital marketing, which is awesome Because, like I said, when I started in 2015, like the town that I lived in, you would find maybe two people that knew what social media was Like.

Matt Mckay: 27:13

It wasn't that small, but people just didn't care. They were nine to five. They worked for their jobs. For however many long they went to the beach, they loved their life. They didn't care about social media, and now I see all of these people being empowered and authentic around what they're doing. They're getting creative on things like Canva and so things. They're creating these digital products that are making them hundreds of thousands of dollars. So I guess obviously there's a demand for it, but I feel like the things that stand out for me, the people that make it, or the people that then turn around and say it doesn't work, is the people that don't really understand the major currency. And that's attention. It's not trying to sell something, it's attention. But, of course, because of all this saturation with all these digital marketing people, I guess how do you feel like you stand out in that crowded market space?

Stevie Lee : 27:58

Well, I think that, like we're saying before bringing your personality to it, making like sorry, I can hear the dogs going underneath the doorstep. They bark. I'm so sorry. It's okay, no worries.

Stevie Lee : 28:05

So I think that's the difference is like I try and bring my personality and my personal experiences through what I've learned from it. Because the same thing. I look on TikTok and I will see same people selling the same things. Do you want to make $100,000 in this timeframe or do you and I'm, as somebody who's in the industry, bored of shit listening to it going are you kidding me? Same video again, flip, flip, flip. Yeah. So I was figuring out how can I do a like differentiate? I can't even say a fucking word differentiate.

Matt Mckay: 28:35

How can I separate myself?

Stevie Lee : 28:36

Yeah, that's so hard. How can I separate myself from the ground? What brings me it? So one of the videos I think too I've gone through what I'm trying to teach people is I've gone through being on the bed like bones in my arse, I'm not having any money. I've gone through being scared to start a business and I've gone through thinking digital marketing and that looks like a scam and now. So I kind of understand innately, on a human level, what those fears are, but also what's made me believe it.

Stevie Lee : 29:10

What's the difference between why aren't you stepping into the space and what made me do it? And, I think, being able to look back at my different types of roles. Like you said, it's been diverse. I've managed a strip club, I've worked as a dental assistant, I've been on the radio, I've gone so many which now I now found out in my early 30s that it's like an ADHD. That's why I'm all over the place trying different things. But I think, looking back and going, okay, what were the lessons, that the transferable skills across the board, if that makes sense? So yes, I'm sorry, but on a Monday night when nobody's out nightclub-wise, how on the world when you've got 10 strippers that are looking to make money. How are you going to get people in that door? How are you going to get the guy walking past to get him in so that these girls aren't eating you alive as the manager to be able to make the money?

Stevie Lee : 29:58

And it's been created with things as any guy out and talking to people or even leaning into trends and leaning into, I think, stereotypes. Like I said, I've considered somebody put my feet photos up online and I'm sure there are other women out there that have done the exact same thing and leaning into, yeah, those stereotypes that you know I'm single, living at home with my mom. That's what my next video is going to come out. Like. Nobody needs to know that I've chosen to do that, you know, because my mom's not well, but stereotypes I'm actually living at home, I'm having a tragic 35, single, two dogs and living at home like leaning into those things that you are maybe having a bit of fun with it, not taking yourself so seriously.

Stevie Lee : 30:37

Yes, the goal is to make money and yes, the goal is to connect with an audience and be successful. However, I think it is true to also have fun, because now it's all about strategy online. You need to have a strategy to get your TikTok up. You need to have, you know, a call to action. But you know what? The reason that we all started going to TikTok was because it's fun. They were doing like silly videos of nothing and what's it called? I've always danced talks. I was on there at that stage.

Stevie Lee : 31:04

But that's ultimately what drew the eyeballs to this new platform is because people were having fun.

Matt Mckay: 31:09

So, being fair and outweigh, you can have fun in your business, because that's ultimately like if you have to do it eight hours a day, you want to have fun while you're doing it, like if that makes sense, I think probably the touch back originally talking about, I guess, the strip club days and stuff like that, because I think people just assume that the traffic and all of that stuff is just no, no, no, assume that people would naturally come into that environment every day of the week. Right, because that's what the mantra is about. But what intrigues me about that conversation is what are some of the? Because it's a brick and mortar at the end of the day, it's got four walls, got two doors and exit and entrance.

Matt Mckay: 31:49

What are some of the strategies that I guess you're comfortable with sharing of getting people in the door, because I guess the people that are listening would can then relate with the same strategy. They might use the same excuse that I hear day in, day out you can't advertise my business. It's just not mainstream. You know it could be a brick and mortar establishment that has been founded on the fact that people walk through the door and all of a sudden now, with work from home being so high, with people just making a conscious decision of not going out anymore, how do you feel like you got those people through the door and what you needed to do? Because I feel like those things transition. Although it's not the same industry, it would still transition to be the same.

Stevie Lee : 32:28

Well, I think the biggest thing that I would always do is, obviously I did a lot of social media marketing when I was eating that as well but also I'm full face to face, getting out there and getting the good, like when a door goes out, talking to people because, like you said, there's still a stigma around strip clubs. It's almost like people are embarrassed to say they go there, if you want to go, they go there. Who gives a shit? It's 2020, I give four, no, but like, if I'm not under you, they're not somebody to be in your life. So I think there's still such a stigma and a shame to walk into an establishment like that and there's beautiful women in there. They're like absolutely killing it, doing, like doing their damn thing. But I think, yeah, it's almost like that. I don't know if we should know what we've walked in here. So it was almost like you need to walk around the side to walk in there, so that, like I said, all playing into those stereotypes and those things as a human being that you can see when somebody's walking through the door and putting their head down to walk in, use that, use that bit of content and be like, okay If you're the guy that's walking with your head down. This is for you, like you know what I mean, or, if you're, and the reason I bring up like in the video that I put up I talked about the floor is I said the Shy Librarian. Like you made a chance that I had a Shy Librarian that I was like holy shit, would never see, like, never think to see you in a, in a strip club, like, and they couldn't look me in the eye. I was like holy fuck, like that's, that's. You know what I mean, and it blew in my mind. I'm standing right here and I'm like you know what, each year on, like there's no judgment from me whatsoever, but leaning into those stereotypes or what you can see familiar within your company. Like I said, though, during that, I don't want to be in there, or whatever it may be, oh, the ones that will come back in 10 minutes later, like, if that makes sense.

Stevie Lee : 33:58

So, really being able to understand your audience and who you're talking to, that was a long-winded way of getting there. Understand, looking at customers when they come in through the door and what are their behaviors like. Are they, you know what? What are they online, or physical as well? Like, what are they doing? What are they interacting with? Watch and I suppose that might be your algorithms with this online. You know what, what works and what doesn't work. It's really, I think, understanding your audience, like we were saying, that deep, huge connection. What is it that drives to make that decision to come in to a strip? Is it that you know their wife of 40 years has just passed away and they are lonely, that they want to like just have somebody to talk to? Or is it that, like arrogance, that I've got more money than sin and I'm going to throw it at you, mate? You just pay to get in the door for starters and then you'll be in the arrogant guy Like? You know what I mean.

Stevie Lee : 34:46

It's almost the understanding your audience and if you've got multiple different audiences, it's almost trying to figure out what is the common denominator across, you know, across the world, and, speaking to the psychological differences, that licks us, as opposed to the age, sex, gender and all that.

Stevie Lee : 35:01

So that was probably the way I approached that more and which has set me up to success in every other way. It's because, ultimately, now that's what I'm doing, I'm for my Mrs. Now I'm talking to young females who want to make money and are sick of, you know, sick of living the life that they're living right now, and I want to work less and travel more. That's exactly who I'm talking to, like an understanding what it is that drives us. Now, on that, yeah, what, what? Why do I want to work less, you know? Why do I want to travel more, like what's what's in it with me that I can connect with other women that are, you know, on that same path and that same trajectory. That makes sense. So, same thing for if you're a business owner, what is it that your audience are doing and who are they on a on an like human level that drives them?

Matt Mckay: 35:44

Yeah, it's crazy because there'll be still people that listen to that whole entire speech and not really understand that. Whatever market you're in, unless you understand your audience, you'll still be talking to the wrong people, and you've probably got that in your earlier days as well about these people that you wanted to help and you're getting kind of attached to that, trying to help them, and they were still missing the point around. You need to talk to your individual person, whether it's an individual that loves going to establishments, whether it's a person that has that guilty pleasure around getting that specific food that they want to get and they don't want to tell anyone about it. But you need to buy into that like and that's where I guess all of these social media trends. I mean, taylor Swift was a prime example about how everyone was playing in and all businesses were doing the same. There was so many Australian businesses buying into the whole Super Bowl tickets versus the Aries tours, versus all of that, and they were hyping this whole thing on and people were still missing the whole point around it. They were thinking that this is actually not staged, not that this was not real, but actually they were doing such an amazing job at getting the community to buy in, or when I say community, those individuals that we're trying to get these people to go across to that place, and they were like, oh, you've got to buy a hundred thousand, or you've got to sell a hundred thousand things of these products and I'll give you tickets to the Aries tour and we'll fly you over. That to me is like an absolute no-brainer, but I don't know why, again, coming back to these traditional businesses, more and more and more businesses aren't doing it. I guess they just don't have this, this kind of understanding around.

Matt Mckay: 37:16

I feel like the new UGC is going to be EGC, which is employer generated content, which is exactly what's happening now, where you'll get more and more employees.

Matt Mckay: 37:24

Because, like, for example, what's crazy to me is that all of these businesses you've worked with are sitting on someone that has an undeniably good talent of understanding the audience, which is interesting, because how many other businesses have these people that are just sitting in their establishment, so good at making content, but they haven't gone and asked them what do they do? They're so, oh, we don't care about your social media, we care about sales, we care about product or we care about our clients, but in order to generate more clients, you need to buy into the whole employment system. Yeah, there's so many amazing brands in business doing it now, so hopefully you know people understood and and really resonated with that, because I feel like that whole speech there was just kind of a pinnacle feeling of like whatever industry you're in, you can definitely get people in the door yeah cool and I guess you you've mentioned before you've got a passion for helping businesses tell their stories and stuff like that, and I guess what would you give any advice to, to that struggling business owner listening to?

Matt Mckay: 38:22

now, that needs to create some sort of awareness, some sort of product, some sort of income or revenue. That's kind of sitting in no man's land, thinking you know what is my story, how do, how do you feel like you with, let's say, your, your new venture, the fresh perspective? How did you identify, first of all, what you wanted to sell, who your kind of customer was or your audience was? And I guess in the world that there's so many platforms which you know, we, we get told all the time that we should be on every platform. But to the everyday person that isn't obsessed about social media or feels like they have a voice, it is quite a lot when you look at one video should be six instead of. You know whatever, what, what, what kind of bit of information could you give them that would maybe push them towards starting their own business or creating their own product?

Stevie Lee : 39:13

honestly, I think the basics understanding who you are as a business and what your vision and mission are for me, I think vision and mission they get so undersell. Most people never do the one year when you start a business they are oh, you know, we'll deal with that when, in reality, your mission and your vision are basically who you are right now where do you want to get to? And then being able to structure your content and your business around. Okay, this is where I'm at and this is where I'm getting to and have like navigating. And then on those days that you're feeling a bit lost, having your vision and your mission I know I sell like a broken record they become so important.

Stevie Lee : 39:49

I think when you're starting a business, I and that was the same thing when I was working for the Towswell Chamber of Commerce I was getting lots of small businesses and I'm just like doing networking events and stuff like that. So I was out and seeing it and I was like they're missing the fundamentals. I think if you haven't been a strong four like don't, don't mind me, I don't have strong call but everything else flops. You know what I mean. So if you're not core strong and doing the work and the foundation work right from the get. Go looking at who you are. What are your differences? Yes, I have a whole book on this.

Stevie Lee : 40:16

Um, in my stand store chicken but if you don't look and buy, you're mission, your vision, your target audience and all those sorts of things, those basic fundamentals you're never going to connect to, you're never going to be able to, like we said, pivot to what something is different, because, unfortunately, right now we don't know what's going to happen with social media. We thought facebook was going to be it and then, all of a sudden, instagram came out and then all of a sudden, tiktok's come out and snapchat and all these different ways. But if you know who you are at a core, you can pivot on any platform because you're still speaking truthfully to who you are and who you're trying to connect with. I think that, for me, is something that's really missing and, as a new business owner, that is something that I have my vision and my mission on my computer all the time, to see what they are, and it's those little things for me that I, like I can't write them off to you, I'll just talk to my head because I don't bring them up with me but, like, those are the things that keeps me on track.

Stevie Lee : 41:12

What is my mission? To help empower people. It is, you know, and that when I'm making content, okay, this is what I need to do, this is where I'm at if I start veering off on a different way. But even more, it doesn't have to be rigid. As you as a business grows, that can change and adapt as well, because obviously once you hit that first you know three to five year goal of course you're gonna want to change and I'm sure it could change in between that.

Stevie Lee : 41:32

So that really for me, is something that I think is so important and yet most people just look skimpast it, like it's. You know what I mean. Like oh it's done, like whatever. We don't really need that. It's more getting sales. How do we get sales? But you can't like either of us as a human being and I can't, I don't, I can't. You don't know where you're going if you don't know who you are either. You know what I mean. Like you have to know who you are in order to get to where you're going. That makes sense. That was a long winded way.

Matt Mckay: 41:58

I'm saying just get back to basics, basics, and if you don't know what the basics are, I've got my, my students well, yeah, I mean your links, all of the links that you need are going to be in the the bio of this, this podcast, and also the video as well, so you won't have to worry about them not finding you. But I think I think you touched on the point. That's interesting for me the most is that there's so many people they get so far down the line without all of these indicators or these red flags or these things popping up saying, hey, you need to come back to basics.

Matt Mckay: 42:30

Um, do you do you think people just try to ignore that, similar to like a um an engine light or a fuel light. They just they just feel like, okay, I can get a few more meters before I have to do this. Or they put their head in the sand because they think their, maybe their ego is is standing out so much about how, um, they, they kind of need this reassurance around. Um, you know, yes, I, I know I'm doing the right thing. People aren't just buying it and so forth. Do you feel like it's because they're not willing to to come back and say what are my fundamentals? They don't have this kind of check in with themselves? Do you feel like they just get too far down the line to to think they can't stop now.

Stevie Lee : 43:08

I'm not 100% sure what I think. Honestly, I think for me I'm. I'm big on self-checking myself, so that's probably where it comes a bit more natural for me. Whereas I don't even think, sometimes people are even aware that they need to come back to basics. Because if you're not educating and understanding, like you know what I mean if you've just started a business, you're thinking all right, I need to get out there and I need to choose, you know, start selling and making products and all these sorts of things, you, you don't, you're not aware, you're not educated, you're not, you know what I mean. You don't know what you're not missing out on that. You think that that's vital and that's so important unless somebody helps you.

Stevie Lee : 43:38

And so, for me, I think business mentoring is if you're in a start a business, you need to have a mentor, somebody to help guide you to you know, to get you to your goals and to, like you said, to self aware and to self-check if you can't do it for yourself. But okay, where the fuck am I going wrong here and having somebody go? Okay, have you thought about this or have you thought about that, or do you need to come back to basics now to figure out. You know where your next move might be taking a step back to be in order to go a step back to it. So I've got a business mentor. I she's on the Gold Coast, completely different industry, not even on the same and I only expected her to get the day and she's like whoa, your brain is too busy. Like set yourself three goals a day and it was a goal for me, a goal for my family and a goal for my business, whereas I'm always like business, business, business, business, business that you know what.

Stevie Lee : 44:25

You can't show up properly in your own business if you haven't taken care of yourself and not take care of your family, or you know what I mean. So it's. I think having a trusted and valued friend or mentor to help guide you is generally something that would be beneficial for a little small businesses. And again, when you're trying to be everything, you're so stressed that's not even a thought that maybe I'm doing this wrong. You're just in that scrounging. I need, I need to do this, I need not panic decision-making, but you know, you know what I'm trying to say. You just sort of you're in that space of I need this badly or I want this to work so badly because you're so passionate that sometimes taking that bird's eye view isn't possible for somebody. So having someone to keep you checked in, or a friend or a family member makes the world a difference.

Matt Mckay: 45:10

I guess what's interesting about that is that you mentioned about getting a mentor like so, did you get mentors in any other ventures that you did, or was this just the new thing that you came across?

Stevie Lee : 45:19

so it was. Look, I suppose you've always got your boss technically as my mentor if you're working in, you know a nine to five sort of industry and trainings, but I love learning like. I know that sounds silly and I know you know it's not. I'm a bit of a nerd on human behavior, like, as I'm sure you can tell for the way I keep going. Well, if I was on a human level, um, I think for me, because now I've been diagnosed late in life that I have ADHD, that that was never necessarily a thought.

Stevie Lee : 45:48

I'm in the process now of going through medication and because I'm so, I very much want to self-approve all the time and prove who I am. It was more about okay, how do I keep myself a check and how do I make sure I hit my goals, because my goals so important. My mom is in her 60s. I don't want to wake up and not have achieved what I want to achieve, to be able to lead my nine to five. So how do I get there myself, focused, and that's probably the first time that I've had to go okay, check your shit like how are you gonna do this?

Stevie Lee : 46:20

You can't do it on your own, how are you gonna do it and that was. You know, that might not be the same thing for other people. You might not need a major in your business, but for me and I'm understanding how busy my brain is and the fact that I can't watch what you see, this conversation I could find different things at once, that if I'm really want this business and this industry to succeed, how I can do that. I think that's how they met with a check me and I think what are you doing like that's not focusing on the wrong thing right now, sweetheart, you know, like it's. Yes, that was probably a.

Matt Mckay: 46:52

And in terms of an investment, do you do you tell me the amount? But do you think the investment that you put into having this mentor do you think it's worthwhile? Because I feel like a lot of people, and fairly and rightly so is that there's so many mentors. Right, you can go out and find. I'm sure, if you even Google it right now, you'd be able to find some sort of mentor agency or some sort of mentor business as a whole fleet of people. So I guess, what was your approach? And finding this individual and and or coming back to the investment, do you think it was worth it?

Matt Mckay: 47:26

Because I feel like that's probably a sticking point for a lot of people. A lot of people say you should go and get a coach, you should go and get a mentor, you should go and get someone that's doing it more, you should go get an agency. But the whole point of that problem, or that systemic problem, is that eventually they're going to have to change some sort of monetary across hands. Right, they're going to pay for something. So the scariness of paying for something is that the instantaneous gratitude, gratitude back, and that's why people go and get these certain types of items, because that instant gratification is quite simple, but when they go into business it's not so simple. Like you said before, things don't take overnight, they take three or four months. So I guess, how did you go?

Stevie Lee : 48:03

how'd you go around trying to find this person like, and was it kind of a lengthy process or Well, now I was lucky enough to stumble across a friend of mine had used her, which he was going through some stuff that yeah, couldn't speak highly of her, and I had a lot of them. I was like we just connected really well. I think that's the importance is finding somebody who you're comfortable with, who you're like this, and what was really important for me is that she's where I want to be. I'm. You know what I mean I'm. She's not somewhere that I'm like oh, you know, I'm not made of. You know what I mean? She's I, she. I'm motivated to become her and there's a reason that she's got to the stage that she's gotten the lessons that she's learned, and I could definitely learn from something from her, multiple things from her. So that was pretty much it was a friend of her. All that's how I sort of came across her.

Stevie Lee : 48:51

But again it's and I think it would be a lot more difficult to for me personally, on a trust factor, like you said to black, is it gonna be worth it? Like, is she gonna get to to spend this money with her and like she's cheap looks? 150 bucks for half an hour and that's probably much all my brain half the time can handle, but she is so what, direct and to the point. And I'm what the hell are you doing? Almost that it's like a once month catch up and I and I look forward to it, because sometimes we might not even talk about business and when you're in a business on your own it is so lonely, like never. Do you really understand? Okay, like you said, the fear of being on a tick tock live right now, like before I was doing that, was like arms are sweaty. But you know, if that's something I mean that's making me sweat, like in my business, there's gonna be other things.

Stevie Lee : 49:33

In other people's businesses it might be something as simple as doing a Facebook campaign or or trying it. If you're a hairdresser, you know doing trying new products or services and having somebody to talk it out with and to really put things into perspective. It has been a game changer for me. I can't recommend having a mentor enough, but I think it's important to have somebody, or to have somebody in your life that you want to become like, so you can have those lessons at lunch. Yeah, I guess what's cool about I guess we're social media is hitting is that these, these groups or these pods of people.

Matt Mckay: 50:13

I guess, like yourself, that someone will be looking up to, either now or eventually, when you, when you're in that limelight for them.

Stevie Lee : 50:21

I feel, like.

Matt Mckay: 50:22

The next step from that is that I guess the narrative is that you don't necessarily have to pay for a mentor, but if you can go and surround yourself with a mentor, but if you can go and surround yourself with the smartest people in that specific industry that are doing and have proven, and show that you're doing more where you want to be, as you said, I feel like that's probably a good starting point as well, would you agree?

Stevie Lee : 50:42

I have a set and that's it. When you first getting in the business, I think it's like you said, getting onto social media, tick tock and following people that you admire in there, because it's sometimes it's just energy that's infectious, you know I mean seeing the show up all the time and you feel like I need to get on my feet and do something cool, you know I mean. Or if they're talking about something that might actually spark, you know, completely different Mindset and idea or video or business venture that we're only talking the day at work. And one of the girls, she's reading a book and it's like little minds being flesh is right to childcare and I said to her my mother, amazing, if we had a childcare that was, you know, based around these sorts of sorts like a little bit of the name of the book and that's gonna sell a little bit. But basically I said, from that little conversation I was like I would love to open up a talk set to call A you E like or some for like your diversion children or some daycare, and it's all based on, you know, teachings and learnings of children, on different methods of how to connect and you know, and it's solely for children who learn differently and take Take things in differently, and how can we foster what makes us different to be better, if that makes sense? So something is completely different that we're talking about.

Stevie Lee : 51:54

Her actually got a parenting book Like. So you never know what's gonna spark an idea or park. But if you're surrounding up the right people there is the dogs, I'm so sorry. And if you, if you surround yourself with those people that you admire, you want to become, and they might be something that will spark an idea from that, send you a complete different trajectory that might, you know, might be the right path for you.

Matt Mckay: 52:23

And do you I always like bringing this up because there is, I feel like a moment where people have to make this decision but I guess, because you've been through this, this learning and adaptation period, we've done these different things and you've fallen on to what you've actually, you know, feel like something you're going to be able to do. Do you feel like there's a set of qualities that people either have or they don't have? Like there are just people out there that are never going to to get to where these, these big, I guess, accounts are, because they don't identify what Kind of essential qualities they're missing. Like they can go and find these essential qualities but just like walking, playing a sport, it's going to take thousands of hours. So what? What do you feel like the essential qualities of someone that is going to be successful in social media or in their business? What do you feel like some of those are?

Stevie Lee : 53:14

I honestly think it's your drive, your determination. I am stubborn, like and it's not that I'm competitive and he for me, way it's that I'm stubborn. And it's almost like Five said that I'm going to do this to the world. I'm telling you really, this world, I don't want to see somebody down the street black. I have this right to fail. So I'm like that's almost where it comes from and there's nothing wrong with failing, but it's almost like my ego. I don't want to have to go through that.

Stevie Lee : 53:37

So, to me, I think, determination and stubbornness. You have to be relentless. You have to show up, even on the days that you don't want to show up. You have to push through. When everybody's laughing, you're kind of like it work or what is this business just started. Like you didn't understand that you can own money online. It's like that's no disrespect to her, but I might as if you're going to be narrow minded that way. By all means like no disrespect, but Please don't make me feel like shit about what, something that I'm doing because I've got the balls to sit up and do it. You don't.

Stevie Lee : 54:04

So it's almost like I think that's that's what it is. It's almost understanding. You know what? If my family know who I am and I love me for who I am. I'm gonna fuck with anybody else, things like Soviet. I'm gonna be determined enough to push through, because what's what's my importance? My important is my mom and my family. I. And what's the alternative? You know I mean going to my night five every day and showing up to spending eight hours a day with people that you know I like don't get me wrong a lot of people, but they're not who I want to be spending my time with. I don't want to get back and look at before the black, holy fuck I've. You know, I missed some really wonderful memories with my mom because I have been lazy, or I have been not lazy. That's wrong, because you know, and I haven't been as motivated to put in the work because I see, all because of, you know, lack of effort. You know if that makes it so I think that's really what drives me every day is I don't want to wake up one day. What's what kind of life? Like what? What did I do? What, what, what happened?

Stevie Lee : 55:05

And at the cost of memories of my mom, like my mom's, a single parent and her whole into my entire life. You know, single parent. She works. So I don't have actually don't have memories of my mom as a child. It wasn't until I saw my mother, my little like my grandparents raised me, so it wasn't until we moved to town.

Stevie Lee : 55:22

So I'm from air, which is a small farming, to time community not far from so I generally don't have memories of her until I was 12 when we moved to Townsville. So because she was working all the time, and now you know 18, I left and went to Brisbane and so I don't have really you know what I mean. So it's probably a lot of guilt that drives me, but it's more so that determination. I don't want to wake up at the cost of, you know, her life. I want to make those memories, I want to be with her and I don't want to take that for granted and I don't want to not miss out on being with her and having that. You know those things that I can look back at one day and tell my grandkids oh, hurt my kids about my grandkids, about if that makes sense.

Matt Mckay: 56:02

Yeah, I feel like something powerful that we found on your social media. Was that this amazing video? I think you guys were going into the house for the first time. Oh, yeah, I think it was it yeah, so my mom, her 60th, so I took her.

Stevie Lee : 56:17

Yeah, she's my mom's best friend. I could cry talking about her all the time but her 60th she always wanted to go swimming with dolphins and last year I took her to the Gold Coast and we went to Sea World and she went swimming with dolphins and it was like the best thing she did, like it was. I couldn't wipe the smile from her. So I had to get a dog video. I had to get her, you know, walking back and she loves their dogs so much. Like we've got the dogs the therapy dogs to. You know, help mom, and also, let's be honest, I'm 30th single. Those dogs are my babies, but she, yeah, really really missed them. So I wanted to capture. When she got her, in the excitement of her, like I said, walking through the door, and I see that video I was trying to tear up some of oh, she was such a great moment.

Matt Mckay: 56:59

Yeah, yeah, and that's yeah, that's awesome.

Matt Mckay: 57:01

I saw that and I was just like.

Matt Mckay: 57:02

It really epitomizes, I guess, what people like you said about how I think business now hopefully for people, is a gateway to get that stuff back.

Matt Mckay: 57:11

I feel like if you had a choice when you're a child or when you're growing up, if you had a choice whether to go to a nine to five or to spend more time with your family, you're always going to spend more time with your family and for some reason whether it's financial, whether it's family, whether it's, you know, your own family growing we make this decision that we want to go sit in a concrete jungle or a box for hours on hours and all we do is actually get paid, but we also lose all of that time that we used to love as children. I think, hopefully, people are going to listen to this and get inspired and create their own business, because you've been a prime example of. You've taken so many different resources, so many different talents around what you do and how you do it and create resources that people can buy and become better at what they're doing, and I feel like if someone is sitting there thinking they can't do it, they need to understand what drives them.

Matt Mckay: 58:00

They need to understand what inspires them and they need to understand that the only thing that's going to not change is the current environment that they're in.

Stevie Lee : 58:09

I think, to understand that they're willing to sacrifice. If they don't do it, you know what I mean. Like there's a rate that you've been motivated or you want to start, like, start this business when you're sacrificing, why not doing it? And to me it's time of my mind. I'm not willing to sacrifice that. I'm willing to do it every day and try and do the best that I can because my memories with my mum, I'm not willing to sacrifice them at all?

Matt Mckay: 58:33

Yeah for sure, okay. So then tell me finishing up. We've nearly been going for an hour now, so what do you envision you're the fresh perspective to look at Like if we had a conversation on another podcast episode in a year's time, what would you want to see the fresh perspective be and where would you want to feel like your business is at?

Stevie Lee : 58:56

I mean first things first. We need you face to face next time If I get some sponsors for the podcast, then I can fly you over.

Matt Mckay: 59:05

So if you are someone that's listening there, wants to sponsor the podcast, then there you go. There's a motivation.

Stevie Lee : 59:10

I'll fly over there if that's the case, and I want fried bread. I want Denny's all the good stuff that we don't have over here, my goodness.

Matt Mckay: 59:18

I don't even know where Denny's is here, but I can get fried bread. I think one of that's right.

Stevie Lee : 59:25

So I've completely lost. What would you question?

Matt Mckay: 59:30

So where do you feel like the fresh perspective is going to be this time, in a year's time, and where do you feel like the impact in the? I guess your situation is going to be as well. To be interesting, because I think people always feel like they listen to podcast episodes and they feel like this person's achieved so much, but they, I guess, never hear where they envision themselves being the person that's achieving what they're achieving. So where do you feel like that lies for the fresh perspective and where do you feel like all of that success will make you be?

Stevie Lee : 59:59

So for me, I'm like I said, for I want to empower people. So I really would love to see the next three to five years. I want to be able to create a community of like minded women, but not just online. I want it to be, you know what come into the Gold Coast. We're going to do this this weekend and almost be like, yes, we're all our own individual businesses. How about us? We together are a collective of women. So almost like you know what I'm going to be like I said go on the Gold Coast, I've organized a lunch and I've got this guest speaker coming and I've got you know this, this and this happening. If you want to come, come. And it's almost like creating a community and connecting with other women.

Stevie Lee : 1:00:39

I think that's about me and lifting each other up. Sometimes it, you know, I know it's like at school that the caddy chicks talking to each other, you know being nasty or whatever. I think for me it's really important to celebrate our differences and to celebrate our and encourage you know our differences and to realize that there is no judgment with me. I don't give a shit Like if I'm completely else. If you're doing what makes you happy, I am. So all there for that and I will cheer you on, and I think there are so many other women out there that are non-judgmental, are kind, are wanting to connect, and I want to create a community and connect with women within all Australia or New Zealand and and really see each other face to face, because I think that's what's missing in society. We're so dying to connect, you know, and we're on our platforms and we're on these different, you know different platforms, but we're not showing up face to face. I said I had a bar to do you from, I don't know, I'm a bit busy this weekend Whereas I think that's why I want to bring back is creating a community of like-minded women that we can show up for one another, and that might be, like I said, an event in in the Gold Coast, or it might be an event in New Zealand and guess what?

Stevie Lee : 1:01:48

Get your own tickets there. Once you get there, we're, you know, we'll sort it all out, sort of thing. You know what I mean, and it's like it might be, they're just going for a boozy lunch and it might not be even to talk about business, but it's to let your hair down and to and to. You know, just be unapologetically who you are and own it and be celebrated for who you are. If that makes sense, that's for a work.

Stevie Lee : 1:02:10

Yeah, I want to be.

Matt Mckay: 1:02:11

Sounds awesome.

Stevie Lee : 1:02:12

Yeah right, Well, come on, I'm a nary lady.

Matt Mckay: 1:02:17

So, yeah, I mean we definitely probably have to book in a podcast and see you know what, what the future holds for for you and your business. But I guess I'm wrapping, wrapping it all up. We can anyone listening find you, and I guess, where everyone's watching, we can they find you. What's your socials? Where can they get your resources? And if they need to reach out to you, we can they find you.

Stevie Lee : 1:02:36

Yeah, so it is at the fresh perspective. So at the simple, at the dot, fresh perspective. And I can find me on TikTok to Instagram, facebook now, which I enjoy the other day yeah, hello, look at me, go and you can reach out to me on my socials from there. I've got my links and my bios. As you can tell, I love to chat, so you just want to send me DM? Oh, I love to talk to people, I love to connect. So thank you so much for having me on the podcast. It was honestly, you know, it was flattering. Why is that? You even wanted to reach out? So I really appreciate you lifting me up and empowering me in different ways by having this, and I think that, in a space, connecting is so important. So, thank you very much and I can't wait to see what you achieve as well.

Matt Mckay: 1:03:23

Yeah, not a problem at all. I'm glad, I'm glad you've enjoyed it and, yeah, this is an awesome episode. So, yeah, people can go and find you there and tune in to listen to the podcast.