Business Bytes: Social Media Uncovered.

Social Snippets: The Byte-Sized Takeaway #1 - The Art of Real World Interactions Amidst Online Noise

Matt Mckay Episode 34

In the ever-evolving landscape of social media, knowledge is power, but time is often in short supply. That's why we're thrilled to introduce "Social Snippets: The Byte-Sized Takeaway," a specially curated segment born from our main series, Business Bytes: Social Media Uncovered Podcast. This unique addition transforms our comprehensive guest interviews into compact, digestible episodes that fit perfectly into your busy schedule.

Each "Social Snippet" is crafted from the rich conversations and expert insights featured in our longer episodes. We extract the most impactful strategies, innovative trends, and practical tips shared by our esteemed guests, delivering them to you in concise, easily consumable episodes. Whether it's a groundbreaking approach to using hashtags, a deep dive into analytics, or a behind-the-scenes look at a viral TikTok campaign, these bite-sized episodes ensure you get the essential takeaways without the commitment of a full-length episode.

 Our latest conversation with a seasoned broadcaster captures that very essence, revealing the profound impact of everyday exchanges. They share their own narrative, one that resonates with anyone who's felt the magnetic pull of human connection beneath the digital static. As they peel back their life on the airwaves, we uncover a universal truth: we're all seeking to feel valued, to feel heard, and to create better lives for ourselves and our families.

This episode is a journey through the power of face-to-face interactions, where body language and vocal tones paint stories more vividly than any online chat could. Our guest's wisdom on building authentic rapport shines through, offering practical advice for engaging with people across all walks of life – from the fans who feel they know us, to the strangers we meet between the aisles of a grocery store. It's a reminder that, despite our unique packaging, our core desires and fears are interwoven in the fabric of shared human experience. Tune in for an enlightening discussion that not only underscores the importance of nurturing genuine relationships but also arms you with the insights to do so effectively.

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Speaker 1:

People talk to you, can you talk all day. So everybody who's tuning in is going to listen to you. So they know you. You have no idea who they are and they think they know everything about your life. They know because you're going to be, become a friend, you become a trusted listener or you become a trusted person that can't voice it here and you're driving to work. So it became the biggest thing I've ever created.

Speaker 1:

It was, basically people are so dying to connect. They want to get to know you. In a world right now where we are, like I said, dying to connect, we are doing it through a computer so much as opposed to face to face. So that lesson for me was really about connecting and understanding that, on a fundamental level, we are all the same. We all want to feel valued, we all want to feel heard, we all want to make a better life for ourselves and our family on a fundamental stage. And how do we? It's just how we package it completely different, if that makes sense.

Speaker 1:

So me, I think getting out there talking to people if you've got a business is so instrumental. Yes, it's great to make a phone call and yes, it's great to jump on to TikTok or a podcast and all those sorts of things. But that face to face connection is so powerful because you can see body language, you can see inflections, you can, you can hear tones of voice and I think for me that's been a biggest thing. Like you can see some of these passion when they're there and you're talking with them and getting out of your cup zone. And I know it's scary, it's.

Speaker 1:

I had to really practice, especially when I had people coming up to me all the time Because, like I said, they thought that they knew me because they were listening to me every morning all the way to work and this is the first time I'm meeting you and my social anxiety would go through the roof and I had to really practice putting that into place.

Speaker 1:

Going to talk to strangers so now when I go to the grocery stores, I go to like well, so I'll have a chat to the checkout person and all of a sudden I know that they love machine and possible in there and their daughters do it. You know what I mean. Like you start going down these different avenues of putting small practices into place every day. They're the things that scare you and yet that would be the biggest lesson is connect with your audience, connect with your customers, connect with them on a human level, because, ultimately, that's what connects us is because that we believe the same, we have the same fears, we have the same love. We have so many different elements of us that connect us. It's about finding the right one for that person. Yeah,

People on this episode