So I was just interested to see what your perspective was on why you feel like these businesses take so long to pivot.

I honestly feel like it's fear. Generally, us as human beings, we either make decisions based on level, based on fear, and it's when you're so invested in a company and your own, that company, etc. Right there. Generally, sometimes what happens fails and I think we've, as a culture, as a society, everybody thinks that failing is a bad thing. There is like so much in the family, so much beauty in the ugly cuz you learn so much. Yeah, you might pivot and try, it doesn't work. What happens if it does work and it's amazing and what it might do for your business, even if it doesn't work, is less it you'll know next time what you did wrong or how you can adjust it.

I generally think most businesses are so afraid to step out of their comfort zone and that could be completely wrong. But the ones I've worked with previously like even Trying to some time to even how do you have a plan to pull out without coming out like asshole. But it's like even the recruitment videos much trying to explain different ways of doing that. They're like we can't do that with a recruitment video and this is what's always done through. All the other sectors of Other businesses have always done the standard. All come and work for us like they do what they are, mimic what other companies doing. I would not be just amazing to step out of the comfort zone to do something different and resonate on an emotional level with your customers and like, holy shit, I wanna work there, or whatever it may be like?

I don't know if you've seen the dull sketches from the really great campaign through those guys where the they've got a sketch artist, cool type sketches in here, but they have these women that walk through the door and I've got one lady in all. Their told is you need to Pay attention to the woman in front of you and they basically go into this room. There's no mirrors and they're asked to explain to a sketch artist who can't see them, to describe themselves and then describe the lady behind them. And then when they show the images of these two sketches to them, but when they describe themselves as much harder on themselves and and you know they look sad and all that stuff, when the stranger describes them, they're happy, vibrant, open people and the descriptions are so different and it's not even selling General products, but it's talking like the beauty within women that we like, that you know, those are Nate parts of where we're out in securities and how we view ourselves. It speaks to that part of us. And that's all the sudden they've connected and selling soaps.

That I thought I was done because of that, like the fear of Of being different and stepping out of the cup zone, I think generally, is what and every right to be. I don't know everybody, circumstances, but I think the fear of you know what if I do something different and this doesn't work. What's a lot of business owners to a certain extent, instead of going you know what, fuck it. Let's be different, let's be out of the box, let's be weird, let's try something completely left field and if it works, it works. If it doesn't take bits and pieces, what did work? That makes sense.